co-founders of URU

co-founders of URU

Take a moment to consider what sports bring to children of all ages;

  • Friendships that breakdown economic and cultural boundaries
  • Respect. What it is; Who deserves it and how to show it
  • Strong work ethic
  • Perseverance
  • Courage , Fun and A Sense of Belonging
  • Team Sports keep kids off the streets and out of trouble
  • Team Sports battle obesity in children which is quickly becoming a national problem

URUnited was created by Nita Lundberg and Phil Ortega both who had seen a need for a soccer club servicing the unique communities they work and volunteer in.

Some benefits that encouraged them to create URUnited were:

  • Creation of a feeder club for EPHS soccer teams
  • Game fields established locally
  • Games held in Eagle Point and or White City
  • Influx of traffic to local businesses on game day

The club was created to service U6-U14 boys, girls and their families while offering 8 vs. 8 game format thus making the game a better experience for children, improving their skills with more ball contact and opportunity to be actively involved in the game. Age appropriate goal and field sizes encourage improved ball handling and teamwork skills.


URUnited was approved for local developmental games for kids U8 and above by the DLSO.   The Development League of Southern Oregon was created to generate balanced competition among all age groups from U8 through Middle School.


Nita and Phil worked together to bring games to our communities, which means out of town families in our stores and restaurants, build a strong feeder club for the high school soccer teams, (which in 2013 had 6 seniors get college scholarships to further their education) and ensure youth soccer in the Upper Rogue is accessible to all kids.

June 20, 2016

Upper Rogue United Futbol Club sends a heartfelt thanks to Phil Ortega, URU co-founder and Director of Coaching, since the fall of 2013. He also served as the EPHS Mens Varsity Soccer Coach for 5 years and JV Coach for 3 years prior to URU. Thanks for his years of service to the soccer community, children and families of D9 as he steps down from his leadership role in URU. Phil plans to focus his energies on family, coaching and The LIFE Art program. Please join all the leadership team members in thanking Phil for his selfless giving over the years, even before soccer was a winning program in our community.